The Best Job Search Strategy for 2017

​Many people go about the job search without understanding what it takes today to be successful. Gone are the days when sitting at home behind the computer and applying via job boards will land you your next job. Think about it. I live in Seattle, a very attractive place, with many people trying to move here. So, if you’re a job seeker living in Seattle, you’re competing against people all over the world on those job boards. No, that won’t work anymore. Only a mere 15% of jobs are secured via job boards according to US News & World Report. That means the other 85% are secured other ways, primarily networking.

But let’s back up just a bit. There are a few important steps to complete before you ever apply for that first job.

1. Make a plan. Know what you’re looking for, what your value is in the marketplace, and where you want to work. Simply applying for every job that looks like it could potentially be a fit, will burn a lot of time on the wrong jobs. Being strategic, knowing what you want and where, will allow you to spend your precious time focusing on the jobs that will be a fit, both skill-wise and culture-wise. Make a plan, document it, and keep track. Many people simply use Excel, while others prefer an online tool like jibberjobber.com.
2. Get your resume tuned up and ready. Once you upload that old outdated resume to any company’s website, it’s there for eternity. You might upload a more recent one, but the old one is still there for viewing. You know that old expression, “You only get one chance to make a first impression”. Make sure you’re first impression is a great resume!
3. Get on social media! LinkedIn is THE place to be to be noticed professionally. Make sure your profile is professional and represents your skill, your value, AND your personality! Be more than words on a computer screen. Let YOU jump off the page. There are many ways to raise your visibility on LinkedIn. Join a webinar on the topic or attend a local class. I’ll be offering a free webinar on LinkedIn Wednesday, February 8th at 6:00 pm PST.
4. Google yourself. Many employers will google you to see what comes up. Take steps to ensure what they find is positive. Google yourself and see what comes up. Ensure your Facebook and other social media accounts are either privacy protected or only reflect an image you wish to project.
5. Network! Yes, that other 85% of jobs that aren’t secured on websites? They are won via networking. You still need to have a healthy network and know how to use it. It doesn’t have to be those painful cattle call events with hundreds of strangers. Simply talk to everyone you know. Spread the word that you’re looking for something new (discreetly if you’re still employed). People are more than happy to help.

If you’re New Year’s Resolution is to find a new job, sit down today. Map out your strategy. Execute your strategy, monitor your progress and you’ll land that new job in no time.