Stories From The Edge: Focus Your Job Search on the Right Companies

 I write often, providing tips about career strategy, be it seeking a new job, or developing your career so you’re ready for the next step. With so many successful stories in my coaching career, I thought I’d start sharing case studies that represent what many people experience throughout their careers in the hopes that you’ll see yourself in one of the stories and be inspired to take action for yourself. Today, I share the story of Sarah, a client from several years ago who is now flourishing in her new role.

Sarah had been at the same small, local business since the start of her career. With changes in the organization, and a somewhat toxic new boss, she decided it was time to seek new opportunities.

Sarah sought me out based on a recommendation from a friend and former client of mine. When we began working together, she had her sights set high, on large, international companies in the Seattle area.

She worked through my program diligently. We revamped her resume into a strong document that spoke boldly of her experience and accomplishments. We refreshed her LinkedIn profile to present a brand that accurately described her value. She did a great job of networking, getting out and meeting people.
And yet, this bright, skilled leader failed to succeed in her search....initially. As I watched her struggle, and get disheartened as so many job seekers do, I suggested to her that perhaps setting her sights on such large companies after a career at a small, local company was a bit of a stretch in their eyes. There was no question in my mind that she could succeed there, but one always has to be aware of the hiring organization’s perceptions. In many cases, there is an assumption that a long period of time working in a small organization doesn’t prepare you for the larger corporate experience.

So, we adjusted her strategy. Sarah began identifying mid-size companies that needed her skill set and would recognize her value. In no time, Sarah landed a great job. One year later, she was thrilled with her work and had even succeeded in earning a promotion. 
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There is much more to the job search than just a good resume. A resume will get you in the door, but targeting the right companies, and developing a strategy for your search will land you in your new job sooner. This week is International Coaching Week. If you want to learn more about coaching and how a career coach can help you reach the next level in your career, be it a new job or a promotion, contact me today for a complimentary 30 minute consultation. I’d love to help you reach YOUR next level!