Nearly every person I meet who is in job search mode is focusing on one thing: THE RESUME. And while a resume remains an integral part of any job search (after all, most employers require one), this is definitely NOT where you should be spending your time. I adhere to the philosophy of the 60-30-10 rule frequently mentioned in multiple career counseling and job search sources (The Career Counselor’s Handbook: Figler & Bolles for one). If you spend all of your time on writing, rewriting and rewriting your resume over and over, you’re going to run out of time, energy and enthusiasm. I ask you, how many times have you updated your resume and then let it sit in your computer files? There is a better way; a way I coach all my clients to use.
I believe in the power of networking. And it’s not just me. Every publication you can find, including Payscale.com, find that 85% of jobs are landed through networking. That’s right! So why spend 80% of your job search on perfecting the resume? Yes, you definitely need to have a well-crafted, perfectly grammatical resume. And yes, you need to revise it for each job you apply for, but that should be the end of the work on your resume! And the same goes for your LinkedIn profile.
Once you know the job(s) you are seeking, spend no more than 10% of your time investing in your resume and LinkedIn profile. Get them written appropriately for the field you wish to enter, have at least two other sets of eyes look at them for grammatical errors, and be done with it. And remember, even the best written resume can fail to pass the application tracking system (ATS) gatekeeper. If your only method of job searching is applying online, you are limiting yourself to a 15% chance of landing that new job, and you’ll fall prey to the ATS black hole.
30% of your time should be spent on electronic communications: emails, phone calls, and online connections via LinkedIn. With the accessibility afforded by LinkedIn, there is virtually nobody you can’t make a direct connection with. Interested in a particular company? Well, start making connections with people there now. Become someone with an inside connection! That’s going to almost ensure you get at least a phone screening. Call people, reach out to those you know and those you want to know.
And, yes, now we get to networking. And yes, it should be 60% of your job search effort and time. Simply getting out and talking to people. You cannot understate the importance and value of face to face communication. Wouldn’t you rather hire someone you’ve met and spoken to, than some anonymous name on a resume? Plus, the more people you speak with, the more people know you’re looking and can become extensions of your search.
Now, let’s talk about networking. For many, it’s scary. The thought of going alone to an event with a hundred people and trying to make new connections is uncomfortable, to say the least. But, it doesn’t have to be that kind of event. What do you like to do? What hobbies do you have? Simple get out and do them with groups, and you can, and should, make some new connections. Put yourself in as many places as possible where you can expand your circle of acquaintances. Anyone you meet can help you eventually. After all, most people have jobs, or friends and family with jobs. Any one of them could hear of an opening that meets your skillset.
DON’T just go around asking people to help you in your search. That will be off-putting for some and positively offensive to others. Just be friendly. Ask them questions about them. What do they do for work? Why do they like working where they do? Look online for tips on networking and prepare a list of questions you can ask. Be prepared in advance. ENGAGE! People love to talk about themselves and are naturally attracted to people who are curious about them. And remember, be AUTHENTIC. People can sniff out a ‘user’ easily. Make it part job search and part making new friends.
Great networking also includes being clear on what kind of job you are looking for, or what skills you want to put to use. The more specific you are, the more the person understands what it is you are looking for. Just saying “If you hear of anything you think I might like, let me know” will get you nowhere. Are you looking for a receptionist job, an executive assistant job or an office manager job? Your contacts are trying to help. Give them the best information possible to do that. Know what key words apply to what you want to be doing. When people speak of jobs these days, they speak in terms of key words. You’re a software developer? What languages do you code in? C++? Java? Are you a design thinking guru? An Agile master? Share those words and people, even if they don’t have a clue what those words mean, can remember them and recognize when a job opening matches.
Finally, be gracious and pay it forward. Don’t make it all about you. Sure, you need a new job and you might be feeling a little desperate, but karma can work for you or against you. What can you do for other people? How can you help them? What goes around, comes around. And remember to say ‘thank you’ to anyone who does help. Send a note to let them know of any outcome that resulted from their help.
So, get out of the house! It’s the holiday season. People are going to parties and other social events. There’s no better time of year for meeting new people and running into those you already know. Share the word. The job search is a numbers game. The more people who know, the more people can help you. The more leads you get, the sooner you’ll have a lead that succeeds.
Andrea's passion is to see you achieve your professional dreams. Whether you are a corporate leader seeking leadership development for your employees or an individual seeking guidance in building your career or preparing for retirement, she will coach you to success.